Adrenalina, an extreme sports and adventure-themed lifestyle brand, will now compete in the fragrance world with a world-famous entertainment star. The company has signed a fragrance license agreement with Selena Gomez to develop, manufacture, and distribute the singer and actress’s fragrance throughout the world. Gomez’s debut fragrance is expected to be released in the spring of 2012.

Ilia Lekach, chairman and CEO of Adrenalina, said, “We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date.”